What's the Rush? is a subscription based newsletter where its contents are informative for anyone interested in Southern California's lifestyle. For each edition the masthead will change to create a visual identity that is interesting as well as adaptive. The content along with the imagery correlates to the areas that the newsletter is presenting. What's the Rush? not only informs lifestyles, but of people and areas all around. The idea was to make it interesting, fun, cool, and hip.
