Launch season one of The Walking Dead: World Beyond, and setup up the new series as part of TWD Universe while creating its own distinct voice.
Approach
To amplify the younger cast we tapped into a more youthful color palette and approach — to capture a more youthful exuberance juxtaposed against the challenges of the world around our characters.
Results
A colorfully jarring campaign that lives outside anything previously done for The Walking Dead universe of narratives.
