Escape is a rebrand of the game Escape the Room. I created a logo and stationary to unify and revamp the brand so that it was reflective of the fun and energetic nature of the game. I created a slip case for the business card that reveals more as you slide it out, similar to how solving clues in the game continues to reveal more information to help you win. In addition, I created a series of posters that the groups would use to take photos with after winning or losing the game. I combined etched imagery with bright colors and warped text to create a sense of excitement and urgency combined with the unknown. I then created a photo backdrop for the pictures to be taken in front of. Finally, I created a detective kit to give to each group as they begin their mission. The kit is a briefcase that holds a magnifying glass, decoder, pencils and a notepad continuing the brand’s identity.
