The task was to deliver a corporate advert for Steinway & Sons to be inserted in the exhibition handbook of Edvard Grieg Museum in Bergen, Norway: «My Grieg. A Personal Introduction to Edvard Grieg’s Life and Music» by Erling Dahl jr. A downscaled version (100 x 210 mm) of the ad was also printed in a concert program for Edvard Grieg Museum.

I wanted to create an advert which underscores the same timeless qualities which are inherent in both Steinway’s instruments and Edvard Grieg’s music. Consequently I chose a simple and well balanced layout which was so typical in the Golden Age of Advertising.

The ad was well received by the client and also by the readers.