Develop the brand platform for Triton, a collection of contemporary metal jewelry for men. The first to introduce non-traditional metals to market in 1989, Triton products
had long been identified by material rather than brand name. Brand recognition needed to be re-established to provide a sustainable foundation for product line expansion and audience awareness.

Leverage the compelling story of Triton’s strength and leadership in the market as the foundation for the overarching brand narrative. Enhance and integrate the iconic Triton shield as a core component of the visual language, further linking the brand’s heritage. Extend the cohesive branding across all touchpoints—from the positioning statement and copy tone to the color palette and bold, confident photography.

Brand relaunch was well received at JCK Las Vegas—the jewelry industry’s leading annual trade event bringing together over 30,000 of the world’s most influential industry professionals.