Jet Setter is a modern beer brand inspired by cities worldwide. Each can have an icon that represents a city. The design suggests the cultural influence of the ’80s as if traveling there.
The fonts vary depending on the city. Each can have a different font, evoking each city’s vibe. For example, for California, the abstract shape of an arc represents the sun. The low saturated colors give comfort and strengthen the identity, even though each color is different.
My friends and professors like the concept and how typography was used in the brand itself. And I was also satisfied with my peers' reactions.