Salsus is a range of premium, slow-cooked broths and sauces created by and for professional chefs. The range is made from the finest natural Norwegian ingredients cooked in the purest water with no additives. Salsus is also unique in the time taken by those with agricultural knowledge and culinary skill to select the best ingredients and craft the perfect recipes. We were commissioned to develop a range identity and package design that would communicate the brand’s unique process and philosophy.
With a desire to connect with professional chefs within the HORECA industry, and the need to be able to clearly express a positioning of culinary craft, the best possible ingredients and the purest water, we used a clean simple and down to earth design approach – one that was immediate, that would use the visual language known to professionals, and was sophisticated and elegant in its simplicity. It is an approach that would be able to stand out from a competitive landscape of large imagery and vast colour.
Our design solution captures a balance of insight, ingredient quality and skill, and presents this in a way that will appeal to the professional chef. We employed a structural design that is practical and includes a clean surface area in which to deliver a communicative immediacy and a classic visual language of typographic elegance, illustrative craft and premium cues. Striking colour blocking and colour contrast serves to catch the eye and convey natural taste and texture.