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The assignment was to create a Swiss Typographic Monthly cover for the present day. The issue number and typeface I would use depended on the existing issue we chose as a reference. The primary focus for this cover was traditional swiss typefaces used with an expressive, non-linear, conceptual and experimental approach. The existing publications to reference for inspiration were those created in 1968 and Issue 10, 1971.
I used issue 10, 1971 for reference because I liked that it used a more photographic approach than the others, including an image of cut-out cardboard letters spelling "typography". I knew that the end result would be in grayscale so I wanted to ultimately have an image with a lot of contrast and interest.I molded polymer clay into the form of the capital Univers T and M. After curing them, I sat the letters in a shallow container of milk. Then, using a method I once saw for a child's science experiment, I added food coloring and a drop of dish soap to send it swirling. I used a combination of purple, blue and yellow coloring for maximum contrast. I then photographed the set-up as the liquid moved and chose what I felt was the best image for my project. I wanted the informational text to be a part the design rather than static, so I aligned information with the focal letters of the piece, showing another level of contrast.
The assignment resulted in a cover that has a lot of contrast both with dark/light and with the letter forms against the fluid aesthetic of the background. This cover ultimately fits within the existing aesthetic of TM with a unique approach and intriguing look.