In an effort to connect to some of Maker’s Mark’s core audiences across the country, we created localized advertisements that speak directly to specific places. These pieces were tailor-made for Colorado.
We made playful reference to Colorado’s outdoorsy spirit with visual puns, dressing the bottle in rock climbing gear and pouring bourbon onto ice in the shape of the Rockies.
Regional clients who are notoriously picky about how their state is represented immediately connected to the work. They felt that the pieces captured some of the essence of Colorado and were excited to place it at point-of-sale throughout the state.