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Our goal was to gain the attention of the PR and marketing industry by differentiating ourselves from other agencies and to be regarded as a creative place with bold ideas.
To make sure we could not be confused with any other agency, we leveraged the name Coyne in a playful, gritty and ownable way. We also wanted to show the depth of our creative so we chose to run a new ad in the series every month. All the photography is original.
We saw significant increase of traffic to our website whenever the ads ran. And peers within the industry took notice.