Online wellness lifestyle retailer Grove Collaborative tasked Hatch with the launch of their own skincare brand, Superbloom.
Inspired by the potent and powerful natural botanical ingredients, Hatch created an identity and packaging system that boldly commanded attention in a crowded digital set. Details from product form to the unboxing experience aimed to harness the power of delight that naturally comes with a super bloom.
Superbloom launched in 2021 with laudatory features in Women’s Health, Insider, Glossy, Nylon, E! Online and other major outlets.