The assignment was to create a poster advertising 'GO WEST!', an exhibition of American Illustration held in Vienna's MuseumsQuartier. An underlying theme of the exhibition was the international diversity of the exhibiting artists- many of the illustrators had come to the US from around the world to practice their craft, enriching the country's visual culture.
The image of the exotic birds landing on the Torch of Liberty in a flame-shaped flock serves a dual purpose: hinting at the stories of immigrants from around the globe drawn to opportunities in the US, and also suggesting through their form and color that the Torch is kept alight by their presence and contribution.
The client was delighted with the result, and much like the show itself, its color and energy drew viewers in to the exhibition space from the busy MuseumsQuartier throughout the summer.