Henderik & Co. is a boutique distributor of fine wines and spirits. Henderik & Co. does business with restaurateurs, bars owners, private wine clubs, and the L.C.B.O. (Ontario’s provincial alcohol control board). They also host their own tasting events. Work featured in this project is distributed with product deliveries, online, promotional mailings, and at live events. The objective was to create an identity system that reflected their youthful and unique approach to a sector with strongly entrenched standards.
With a large variety of products, clients, and their associated markets, the identity system for Henderik & Co. was required to be able to shift from the sublime to the ecstatic. We aimed to celebrate the highly detailed profile of the wines and the rich stories of their producers, while challenging the industries aesthetically reserved standards.