Xosé Teiga, Studio is a strategic/creative agency specialized in branding and everything that has to do with it (corporate identity, graphic design, art direction, advertising, audio-visual, Web, interactive and social networking). The objective was to launch a campaign to communicate through Web, mail and advertisements in media that is not mass media, that contributes a different vision based on the search for new media with a different way of thinking that differentiates it from other brands.
For a creative agency, defining itself is very important. Reviewing our trajectory and our projects, and investigating our image from the outside, we reached the conclusion that many times we are irreverent, fighters, lovers of the unconventional, always looking for the opposite, trying to question ourselves time and time again, never being satisfied with the result, we are nonconformists, daring, brave and unconquerable. To summarize all this, we feel that we are “creatively mischievous”, and in the perspective of the piece we transmit the idea that we are unconventional.
With this campaign we obtained renown and we divide the response of our objective public, making the idea clear that those who hire our services will obtain an unconventional project.