The goal of this project was to create a logo for the brand Sprout. Spout is a traditional plumbing service with a modern-day look.
The process began with creating a word list of objects related to the brand, then creating thumbnails to later create roughs of unique conceptual solutions. The chosen mark showcase the morphing of two main brand objects: Water and tools.
The proposed brandmark is successful because of its simplicity yet ability to capture the quirkiness of working with water and the tools used to do so. The loyalty and can-do attitude are conveyed in the marks blue color, while the grey represents the grit it takes to perform a great job.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US