This multi-media campaign was developed to highlight the only
way to stress-free vehicle maintenance. Aimed at young Canadian
professionals, the goal of the overall campaign is to spark the
interest in our intended target group and to ultimately persuade
them into using the MyVolkswagen mobile application. This in
turn will allow those who aren’t too keen on car maintenance, a
reliable tool to use and to feel more confident when dealing with
their vehicles needs.
