Petra Mints Launch Campaign for Kiva Confections with Stout Design

We set out to create a series of own-able, uniquely stylized, situational narratives that communicate how Petra cannabis mints elevate the mundane moments in life.

We developed creative for several modern archetypes: A Traveler, Hiker, Gardener, Artist, and a Coder. In addition, we created heightened reality scenarios for mundane activities like doing laundry, going shopping, and making a birthday cake.

The graphic images were designed in camera to not only take on the diamond shape of the mints, but also look just at colorful and juicy and appealing as each signature flavor.

The campaign was a major success. Originally released as a wild posting campaign , It was extremely effective in introducing the mints in a truly unique way. They are now one of Kiva's top products. I have been told on multiple occasions that this is the "coolest campaign I have ever seen".