Complex ideas can be a challenge to communicate. Even more so when it must be done globally, and without words.
 
To tackle this challenge, PayPal reached out to Mucho to create an illustration system that could adapt seamlessly at a small or large scale, function online or offline, and visually tell stories both statically and in animation. The resulting system would need to express the PayPal brand, while remaining universally comprehensible to all PayPal users.

Together with Hey and PayPal, Mucho created a new illustration system that compliments and expands on the PayPal brand identity, while also symbolizing how PayPal connects people to their money, and to each other. 

By building on these intricate processes and PayPal’s value proposition of being a fair, safe and inclusive financial network, Mucho developed a flexible system that gives every illustration a coherent, yet globally unique feel.