Establish a SCAD Bike Share Campaign to raise awareness, instruct usage and keep students safe on the road.
Savannah is one of the U.S.’s most bikeable cities and bikes are such a transportation staple for SCAD students, faculty and staff that the university created new bike share program.
Inspired by the university mascot, Art the Bee, yellow and black striped graphics clearly mark the bicycles and corresponding racks for university use.
The bright, easily identifiable bikes may travel across the expansive SCAD campus, essentially providing the university a highly visible marketing campaign, while ensuring students, faculty and staff can wend their way from one SCAD building to another conveniently and safely.
The campaign’s theme carried through to the SCAD Bike Share website and maps. On the site, Art the Bee’s recognizable image denotes hubs throughout the city where students can pick up and return bikes. Using simple, straightforward icons, the website and maps explain fees, how to reserve and return bikes as well as the rules of cycling, so students can easily and safely take advantage of the transportation program.
The campaign is a resounding success: Within two months of launching, SCAD Bike Share reported more than 4,000 unique trips, averaging 47 miles per bike!