The goal of this project was to create a new logo and rebrand for a recording studio based out of San Antonio, Texas that better represented modern tech brand.
Approach
I chose a wordmark solution that gave the brand a new, bold and fun approach. The logo consists of a custom typeface that uses hard geometric edges to reference the music and tech industry. The counter spaces of the A's incorporate a triangular “play” button to further reference music and recording.
Results
The new logo is much more interesting and fun than their previous logo. It is bold and unique, while still being legible. It also opens many doors to an entire new approach to their brand that will really make them stand out from other recording studios.
