Abitare is a magazine that has been in publication for many many years. It's often gone through rebrands and I wanted to give this publication a refresh by including bold typography.
Abitare, being an Italian publication, I wanted to emphasize that by stacking the Masthead so the ITA was emphasized to pay homage to Italy. The iconic Abitare color is red so I wanted to make sure to incorporate that. Using strong vertical lines throughout the magazine mimicked skyscrapers and bold architecture that Abitare is so well as showcasing.
A new and refreshed Abitare that remembers it's Italian roots.