Civilex approached Hoyne to develop a name and a brand for the new property development sector of their business. Specialising in small scale residential, retail, commercial and industrial construction projects, Incore is the next phase in the Civilex story.
The name communicates the four business sectors of Incore, INdustrial, COmmercial, REtail and REsidential. The Incore brand features a distinct brandmark modelled after the Styrene typeface. In addition to the brandmark, the brand features a series of patterns which represent each development sector. When used in the context of the overall brand, the pattern can be combined. Each sector also features a distinct colour which accompanies the pattern.
A dynamic, bold and flexible brand was created, to the client’s delight. The client specifically liked the adaptability of the brand to service the different property sectors within the business. Incore has been going from strength to strength, with already 5 projects on market in their first year.