- Award
- Gold
- Agency
- Saatchi & Saatchi Wellness
- Client
- NexGard for Dogs
- Art Director
- Carolyn Gargano
- Category
- Video
- Pets
- Country
- United States of America
- Award
- Gold
- Agency
- Saatchi & Saatchi Wellness
- Client
- NexGard for Dogs
- Art Director
- Carolyn Gargano
- Category
- Video
- Pets
- Country
- United States of America
- Title
- World of Happiness
- Creative Director
- Carol Fiorino
- Director
- Harry Patramanis
- Main Contributor
- Carol Fiorino
- Editor
- John Maloney
- Chief Creative Officer
- Kathy Delaney
- Associate Creative Director
- Carolyn Gargano
- Scott Carlton
- Agency Producer
- Chuck Kinsinger
Assignment
A World of Happiness in Every Chew:
Quite honestly, the act of giving flea and tick protection has never been the pinnacle of happiness for dog and owner.
At least, not until NexGard. The tasty, powerful flea and tick control that turns an arduous chore into a pleasure-filled chew.
Watch as the fantasy of irresistible flea and tick protection comes to life
in this colorful 30-second TV commercial.
Approach
Knowing that nothing makes dogs happier than a good chew. We dropped thousands of every chew imaginable from the air. Surrounded by red balls, blue bones, yellow and green squeaky toys, our eight dogs joyfully find their happy place. While preferring the beef-flavored protection of NexGard chews over all the rest.
Results
The spot had viewers swooning, swaying and singing along with each gleeful dog, lifting spirits, increasing awareness and boosting sales. Because harnessing a world of happiness means dreams do indeed come true.
Contact Information
- Company Name
- Saatchi & Saatchi Wellness
- Phone
- 646-660-1419
- scott_carlton70@mac.com
- Website
- trans-4mation.com
- Address
- PO Box 780
Sag Harbor, NY
11963 US