FROM THE BEATING HEART OF LATIN-AMERICA A REFRESHED branding identity system, in partnership with the CICLÓN brand marketing team. A brand redesign that aims to respect the 25yr old heritage and equity of the Puerto Rico, Caribbean, and 20+ countries iconic beverage brand; The Energy Star is born!
Initial auditing of the existing brand identity, VIS, and packaging, provided the ingredients of what should to be retained in the new design system to reinforce strong consumer equity/loyality; what brand jewels needed to be optimised, and what needed to go. The new highly flexible and modular branding design system has it roots in heritage, but reframed and 'energized' for new audiences as CICLÓN expands into beverage catagories across multiple LATAM and global markets.
Since the relaunch of the new brand identity and packaging, there has been a 40% increase in sales over (pre-COVID shutdown) previous year in the first 2 quarters of 2021.