The sales kit needed to be easy to mail and at the preference of the owner, recyclable. We opted for paper stock that when folded would be easy to mail and obviously be recyclable. To create a unique experience, the folded paper unfolds and comes together in memorable way. The different sections of the folds gave us room to show the various hardworking assets to the brand: the artful chocolates, unique packaging and quality ingredients. Knowing that different audiences were looking for specific information, we broke the three offerings of the business – catering, wholesale, retail – into three different cards that would be easy to pull out and place where it would be needed.
