To build on the momentum of the incredibly successful multimedia launch of the “Who Will? Spartans Will” campaign, this new initiative sought to focus on what helps MSU stand apart from the rest.
Approach
With many universities talking about their achievements in research, we dug deeper into the traits and qualities inside the Spartans themselves. It was not just what groundbreaking work we did, but rather how we work at Michigan State.
Results
The campaign continues to improve Sparty's reputation in key national rankings with alumni and influencers, as well as drive a record level of engagement with MSU's website and social channels. The campaign also helped the University reach their $1.5 billion fundraising goal a year earlier than expected.
