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Create a logo that's vibrant, sophisticated but still casual, celebratory, fun. They also needed a logotype with more distinct qualities, so it was more own able in the category.
We drew from flags from all around the world, as the crispbread flavors themselves are inspired from recipes learned during culinary travels. The overlapping connotes a mash-up, a contemporary spin on traditional dishes. The overlapping M triangles reflect the shape of the snacks, made slightly larger for emphasis.
Retailers are thrilled with this strong statement and festive quality of the design and sales have shown the positive response!