
- Award
- Merit
- Agency
- BexBrands
- Client
- Primizie Crispbreads
- Designer
- Daniela Anderson, Jeremy Dahl, Becky Nelson
- Category
- Food & Beverage
- Country
- United States of America
- Award
- Merit
- Agency
- BexBrands
- Client
- Primizie Crispbreads
- Designer
- Daniela Anderson, Jeremy Dahl, Becky Nelson
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Primizie Logo
- Design Firm
- BexBrands
Assignment
Create a logo that's vibrant, sophisticated but still casual, celebratory, fun. They also needed a logotype with more distinct qualities, so it was more own able in the category.
Approach
We drew from flags from all around the world, as the crispbread flavors themselves are inspired from recipes learned during culinary travels. The overlapping connotes a mash-up, a contemporary spin on traditional dishes. The overlapping M triangles reflect the shape of the snacks, made slightly larger for emphasis.
Results
Retailers are thrilled with this strong statement and festive quality of the design and sales have shown the positive response!
Contact Information
- Company Name
- BexBrands
- Phone
- 619.298.1932 x102
- becky@bexbrands.com
- Website
- bexbrands.com
- Address
- 4411 Park Blvd
201
San Diego, CA
92116 US