Rivermakers is the largest business park within 10 kilometres of the Brisbane CBD. Its masterplan includes an industrial trade centre, commercial spaces, and heritage precinct. BMI Group are transforming this 30-hectare abandoned estate into a destination of choice in Brisbane for work, entertainment, and connection to surrounding green spaces.
The site’s unique history built a foundation for the project’s pioneering spirit, positioning it as the breeding ground for Brisbane’s future legends. This sentiment was captured with the phrase ‘Make History’, leading to the highly ownable name Rivermakers. The brand communications invite entrepreneurialism, social/recreational activity and provide reason for the community to have renewed interest in the site. The Rivermakers positioning plays out across the brand’s tone of voice, rich with true-blue Brisbanite character that encourages active audience participation. The custom-built logo letterforms symbolise the various precincts coming together to create one whole. Overall the Rivermakers look and feel elevates the traditional industrial aesthetic, with a colour palette that represents the site’s natural landscape.
The brand was incredibly well received by both the client and the local community. Rivermakers has already successfully attracted both a brewery and coffee roaster as tenants — immediate magnets for visitors and tenants.