This piece was created as a senior thesis project. We were given the opportunity to conceptualize and design any large scale project of our choosing, and I decided to create a complete magazine design for a fictional NBA publication titled, "Pivot." This issue is a special edition called “Small Ball,” which focuses on the amazing and unusual stories of NBA players 5'10" or shorter. The scope included naming, branding and design of the entire 102 page magazine, including all advertisements, the writing of the feature article, as well as trading card design and motion graphics.
As an incredibly avid NBA fan, as well as a smaller athlete, this concept truly resonated with me. My goal was to create a design that celebrated the amazing determination and will of these players to succeed in a sport dominated by giants. Almost all of my visual ideas began from an extremely extensive bank of preliminary research. This was a vital step in gathering compelling photography, interviews and statistics that inspired the graphic treatment of the magazine. Many of the layouts use measurement and scale as visual inspiration, often utilizing visible grids and linear graphic elements from the basketball court itself. Because this is an athletic magazine, I also made a conscious effort to be playful and energetic with the typography, while maintaining a careful sophistication that properly reflects the intelligence and talent of the players. The research also uncovered many startling facts that were perfect for creative data visualization. One way I used this information is a section of the magazine titled "Actual Size" in which fascinating direct visual comparisons are made between the size of the featured players' feet and average NBA size.
Although there was technically no client, the project was successful in many ways. It was selected by the faculty as the Top Senior Thesis Project and it celebrated the inspiring stories of these often overlooked athletes.