Create a label for Central Waters Brewing Company’s newest seasonal release, Headless Heron. The beer is a barrel-aged Pumpkin Spice Ale and Central Waters needed a label that would reflect the taste, the season and their brand, as well as stand out on shelf.
Whenever we create a label for Central Waters, we start by looking for a way to ground the design in a sense of place. We look for natural ties to nature and to the rest of their lineup of beers. Because this was a one-time seasonal release, we had a little more room to play. Taking our inspiration from the pumpkin flavors and the name of the beer, the label we created celebrates fall and the heron, one of Central Waters’ iconic brand elements.
Central Waters was thrilled with the end result. They bottled the beer in 22 oz. bombers and it flew off the shelves. And although meant to be a one-time brew, it’s likely that this beer will be back on the shelf again next fall.