Develop messaging leading to heightened awareness of ALS and financial support of the WI Chapter of the non-profit. Communicate the urgency of finding a cure for this always fatal disease to the business and philanthropic community in Wisconsin.
A print ad was developed in which readers were compelled to learn what it is like to live (and die) with ALS and to act through financial support of the organization.
As part of the materials created to support the development efforts of the ALS Assn. WI Chapter’s Leadership Team, the print ad helped generate $110k in corporate support of the non-profit. Additionally, the Hostage ad placed first in Facebook voting earning the WI Chapter a cash contribution from the sponsoring organization.