This session was held for the launch of a new series of Smart TV, with the idea of representing a powerful image.
With a contemporary and artistic aesthetic, the chromatic force represents the colors of the brand red and blue.
This image is the most representative of a series of 8 different images for different models and products, with which we wanted to artistically reflect the values of the product -aesthetics, lightness, technology, purity, strength, definition ... Thanks to a dancer this was achieved represent those values.
The images were used both in the packaging of the Smart TVs and in the startup image of these, and this was chosen as the main image of the campaign.

To carry out the session, a dancer model was used to contribute the values that represented the brand. Blue makeup was used to emphasize the brand image and red and blue Holi powders from India were launched.
We fired the session using high-speed flashes, with the intention of capturing both the acting of the model and the suspended dust and thus achieve an image that reflected all the values.

The launch of the product line worked remarkably, achieving an important visual and commercial impact as well as a differentiation from its competition.