Setagaya Bread Festival is a local event in Setagaya, Tokyo. Literally, this event is for bread, which has been very popular. But each year the event has a theme for visitors. The 11th theme of 2021 was 'Hello, Bread!'. As the event enters the next 10 years, my client would like to meet bread again purely. Of course, they want to say hello to the new bread they will meet in the future, and also the bread they've already met.

Key bread icons digitalized express 'the future'.

How we imagine the newest bread that we can't see it yet?
If we can make an original bread whatever you want to taste,
how far can you spread your imagination?

Technology is now familiar to our lives.
In the process of making bread,
we would be able to arrange your own bread with that technology,
even if the bread comes from fermentation.

The bread we captured in our brain, who knows it?

Fictitious bread, we're always excited about it!

The theme words was very simply, but I wanted to give a kind of shock visual into the poster. My client was very pleased that the expression was easy to understand on the 2021's theme.