The goal for this project was to brand a nail care serum company for geared towards men in a new upscale way.
My approach to the brand is influenced by magician professionalism. The logo takes a morphological approach combining the letter "m" and a hand to match the name and what the brand is about. The vintage colors and patterns within our brand is meant to attract our male audience. Our brand is unique since it is the only nail care brand that is geared towards men.
The project is successful because it incorporates the look and feel that the brand is going for which is magician professionalism geared towards men. The color palette and pattern of the brand brings a welcoming feeling of elegance to the company. And the logo creates a simple yet affective morphological approach which re-instates the value of a high-end experience.