Get more young working women attending a Sydney Dance Company production, starting with De Novo.
Create a visually arresting design and position it in high traffic areas of the city to capture the audiences imagination as they passed by on their way to work. A visual escape in a the cityscape that would encourage our audience to book a ticket.
Formats included A2 posters x 200, Avant Card x 45,000, Buses x 100, event programs x 5,000.
Total ticket sales were 6,837. Posters were offered for sale, from which approximately 50 posters were sold.
De Novo social media results summary: - 16017 Facebook followers - Average daily Facebook reach of 6243 people (1 Jan 2013 til 23 March 2013 end of season) - 511,957 Facebook impressions (1 Jan 2013 til 23 March 2013) - Website views. 110,319 visits over 3 months