Create a promotional piece for Krug Studios – a Toronto photography studio – to attract new clients and keep current clients engaged.

The concept centred around destigmatizing cannabis through the universal language of food. Featuring 99th Floor NYC’s top chef-curated cannabis-infused dishes, the design reflected the same high quality and attention to detail the Chef is known for, such as a custom-perforated envelope, premium uncoated paper, gold metallic ink and a chef’s menu insert. A timely promotion just as Canada was finalizing legalization of cannabis.

The promotion was praised by clients (current and new), along with industry-insiders and cannabis aficionados, resulting in multiple new projects for Krug Studios.