The assignment was to design a logotype or a logo mark that successfully represents our client.

Handlebar Pub and Grill is a unique bar which specializes in a large selection of
hand crafted beer and fresh food. I chose to create a logo mark but also show how it would interact with a typeface when it would need to be presented with its full title. When creating concepts for this piece, I was aiming to create a forced connection between the to main components of this client: the word "handlebar", and the word "pub". To represent the word handlebar, I chose to embody the likes of a classy gentleman with a handlebar mustache. I chose this route specifically to appeal to my client's target audience of 21 to 35 year old men who connect with the "hipster" generation. I also created a forced connection between the iconography of a gentleman's top hat and a beer mug to tie the piece together. I also chose colors such as deep browns, amber, and a cream accent to create an overall rich feeling. As for the accompanying type, I went with varying weights of Clarendon to portray a classic feel.

I feel that I have created a successful logo. Not only does it play off of the wittiness of the pub's name, but it embodies all aspects of what the bar is and appeals to its target audience.