The new Shure MOTIV™ digital microphones bring the legendary design, sound quality and performance that Shure is known for to the digital recording space. Product ads had to introduce Shure to a new audience unfamiliar with the brand and its iconic status in professional audio, while standing out in the increasingly crowded digital microphone category.

Poster-like graphic ads feature saturated color backgrounds and bold, compact headlines that speak to portability, versatility, quality and iconic design—all hallmarks of the Shure brand.

The ads contributed to a successful MOTIV product launch.