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Design a teaser campaign to promote 15 Renwick (a new NY boutique luxury residence) and drive URL traffic to the project site.
In a neighborhood geographically close to everything, yet psychologically off the beaten path, we knew our signage would need to pique audience interest through compelling creative visuals. Passerby are urged to explore the project and website through the display of curious Neo-Victorian character portraits - the overarching motif of the overall campaign.