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Burton & Company, formerly Burch, Hodges and Stone, a community-first insurance brokerage spanning multiple states and independent branches approached our firm for a rebrand that would unite all of their services and branches.The essential portion of the rebrand was to communicate the importance of inclusiveness and community at the core of Burton & Company, a trusted business established in 1891.
The ownable ampersand inherits characteristics from both the letter “B” and the “&” in Burton & Company, reading as a unique letterform that’s bold and all-inclusive. This pairing of elements speaks to the relationships, customization and community focus of Burton & Company's insurance offerings.
The client has been extremely pleased with the rebrand and has continued to get positive feedback as they prepare to execute the full rollout in the spring of 2018.