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Chobani is the #1 yogurt brand in America. We rebranded Chobani to differentiate it from the hoard of imitators.
To distinguish Chobani’s, we drew up 18th century folk art as inspiration. All expression from packaging to retail to digital properties expressed the core brand values: craftsmanship, innocence, natural, optimism.
—93% positive online sentiment; 5% percent was neutral —9B media Impressions 450 media placements—UnderConsideration’s Brand New honored it as the #1 rebrand of 2017