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Soverign Art Foundation helps promising artists and children in need especially in South East Asia. It holds the artwork competition and sells winners' works, which the way they make fund. To increas the recognition of its competition and auction was the assignment.
Basically redcross is the first image that people can imagine when it comes to "helping others." Combine this redcross image with artworks from Soverign Art Foundation, we made the redcross made of artworks so that it delivers the message that art can be a tool to save and help others.
This print is very intutive to deliver its message that artworks can help the people in need.