Our goal was to create a shocking outdoor message (utilizing chalk art within actual parking spots) to communicate an appalling fact and direct people to visit StopBigCatAbuse.com in order to learn more.
We used chalk art within parking spots to best illustrate the kind of horrific living conditions that many enormous captive big cats endure. Worst of all, it’s actually legal to keep two 500-lb big cats confined in a space not much bigger than a parking spot (approximately 10 feet wide and 20 feet long.) Ultimately, we wanted to direct people to StopBigCatAbuse.com. Here they could learn how to help support the Big Cat Public Safety Act to prohibit the private possession, exploitation and breeding of exotic cats.
The chalk art created a lot of buzz and brought an issue that many people didn’t know about to the forefront. This has led to increased traffic at the website, StopBigCatAbuse.com and, in the process, has helped educate people on an important new bill in Congress called the Big Cat Public Safety Act.