Salomon Summit is a new hypothetical camping playground to the extension of Salomon, a French sports equipment company. The goal is to provide a unique opportunity for an outdoor lifestyle at the campground. People can fully engage in community gatherings, adventure, and wandering in nature.
Approach
To motivate Salomon’s brand spirit of “It’s time to play outdoor” by using flexible forms that help define the campground.
Results
Engage people to fully enjoy the outdoor lifestyle and create their own unique experience through the expression and visuals of the fun drawings and transformed shapes.
