To invite consumers to use Quadpay as their main payment method, especially in products that are higher priced compared to their regular shopping routine. By using Quadpay, the viewer is able to purchase items and divide the price in 4 while not having to wait to receive the product after the payment is finished.
Approach
Individuals using Quadpay as a means to treat themselves with products that are a bit out of their price point, it can be compared to a dessert being eaten every now and then. Combining higher priced goods with sweets gives the viewer the sensation of wanting to purchase an item to satisfy them.
Results
The campaign was awarded "Best Art Direction 2021" by multiple agencies hosted at SMU Temerlin Advertising Institute's Portfolio Night.
