For sour gummi brand, Trolli, the question was simple: How do we get all the people chewing on our brand to start talking about our brand?

The answer was Weirdly Woven — a fashion collaboration between Trolli’s Weirdly Awesome brand and out-of-this-world clothier, Mokuyobi Threads. Together we created an entire line of tasty fashion for our fans. Everything from Shark Hats and Fanny Packs, to Octoblast Long-Sleeve Tees and Foot Pockets. All with pockets for your Trolli.

To tell the world about our collaboration creation, we launched a fully-integrated campaign with cartoon inspiration stories for each item, human-mannequin fashion model hybrids, shoppable ads on Instagram and Snapchat, experiential stunts at ComplexCon 2017, and more.

In the end, two brands fell in love and looked tasty doing it.