Yokogawa Electric Corporation, a Japan based global Industrial Automation company, celebrated their 100th anniversary. At the same time, new brand corporate slogan “Co-innovating tomorrow” was developed representing their belief that the next generation of innovation will be enhanced in collaboration with customers.
Approach
The two playing children with different racial characteristics intend to describe the Yokogawa’s wide range of solutions developed with worldwide partners for future generations. Also, the pile bricks as the typographic material suggest the company’s philosophy that the success is the sum of day-to-day efforts.
