Post-it® is an iconic and much-loved brand, as as such deserved a careful and thoughtful approach to a redesign. The number of notes in the logo, the color, and the type refinement were explored and refined until they felt right. The packaging system was designed to do a lot of work without looking like it. Post-it® packages need to support multiple languages, so each word is carefully considered. It was also important to show as much product as possible so that consumers can see what they are purchasing.