Post-it® has an optimistic and outgoing brand persona that needed a facelift (it's been 20 years!) to better attract younger consumers, and to translate more clearly to digital applications. The new package design is simplified for easier shop-ability and impact. Global consistency with space for local market flexibility make the new design functional as well as letting the colors of the products shine through.
Post-it® is an iconic and much-loved brand, as as such deserved a careful and thoughtful approach to a redesign. The number of notes in the logo, the color, and the type refinement were explored and refined until they felt right. The packaging system was designed to do a lot of work without looking like it. Post-it® packages need to support multiple languages, so each word is carefully considered. It was also important to show as much product as possible so that consumers can see what they are purchasing.
While the new packaging is now arriving in market, initial response from retailers and consumers is overwhelmingly positive. Sales are up and the Post-it® brand is positioned for an exciting future!