Our original work was based on the insight that ideas lie at the heart of The Kite Factory. And not just any ideas, the sort that deliver measurable, tangible results. Ideas grounded in rigour and data-driven insights that are tightly connected to the real world.
The charming twist in the design was that the kite itself was never seen. Instead, the string that tethers the kite to the ground was the main feature. It was and is the perfect reflection of the brand purpose: ideas that take flight but are deeply grounded in insight. We used this thinking to inspire our new project.