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MBNA are a credit card brand in the UK with a vision to empower people to make good stuff happen. Our brief was simple; how do we apply MBNA’s vision to support their charity card partner WWF - World Wildlife Fund – and their work to help animals on the ‘endangered list’?
People don’t know just how close animals on the ‘endangered list’ are to extinction.We wanted to make people aware of the issue and show how a simple everyday action like using your credit card can make good stuff happen.We used contactless technology embedded in the poster so people could simply tap their card to donate £5.